I’ve never really enjoyed watermarking my photos. The truth is it can be a hassle, and frankly, it doesn’t always look right. I want you to learn from my mistakes, so bear with me while I walk down memory lane.
When I first started sharing images on the internet, I used one of those big fat copyright watermarks that sits dead-center in the middle of your image. Smart right? I mean who’s really going to look at the image when the copyright symbol becomes the image.
Then I got smarter and moved on using Lightroom to place either a graphic or text watermark in an inconspicuous place. Now there’s nothing wrong with this idea — it can be a deterrent for image theft and serves as a way to promote your work. If promoting your work is all you’re worried about and image theft isn’t a concern then fine, but if the latter keeps you up at night, (or at least makes you stir) then keep reading. Text and graphic based watermarks can be easily cloned out of an image, and with Adobe’s CS5 content aware feature, it’s only going to get easier to remove watermarks.
So fast forward to where I am, and where technology is, today. Now enters Digimarc, a company at the forefront of digitally embedding a watermark. What makes Digimarc’s plug-in so cool is that it creates a digital fingerprint of your copyright data and embeds it into the image while remaining virtually unnoticeable.
Now, I know we all know about metadata and you’re probably thinking heck, my metadata has all my information, so why do I need a digital embedded watermark? Metadata is great, but much like a standard graphic watermark it too can be stripped out of an image. So if you’re serious about not having your content stolen, then a digitally embedded watermark is the way to go. They even offer a service that will track who’s using your watermarked image. Yep, that’s right. They scour the internet looking for your images. How cool is that?
Watch this video to get a really good idea how the services work. It’s a very simple plug-in for Photoshop, and rumor has it they’re working on a plug-in for Lightroom.
Digimarc has very affordable pricing plans starting at $49.00 for 1,000 images. If you want to track who’s using your image, then check out their professional package for $99.00. I know this sounds like an infomercial, but I’m telling you, it’s slick and an easy way to get the job done.
But wait! Drum roll…
Here’s the sweetest part: Digimarc is donating two free professional subscriptions for me to giveaway. Here’s how to enter:
First Chance — Simply leave your name on today’s post with a nice note like “Digimarc rocks!” or “Hook me up, John!” You get the idea. There’s nothing else to do. You’re entered. The first winner will be drawn from these entries. If you have a Facebook or Twitter account and want a second chance to win then read on…
The only rules—
- We will have two separate winners, one person cannot win in both places.
- The giveaway runs May 20th through May 26th, with the winners announced on May 27th.
But wait there’s more…
Digimarc is being super generous and giving all my readers a 30% discount, which I’ll be announcing next Friday.