Google and Nik Software is proving a lot of skeptics wrong, showing the new merger can provide some robust offerings. Let’s start with it’s recent announcement that it will be offering it’s newly updated Nik Collection suite for a whopping 70% discount off it’s original price. If that wasn’t sweet enough, they’ve made the deal even better by providing current owners a free upgrade to the entire suite regardless if you own the suite or just one of the plugins. Yeah, I know, it’s sounds too good to be true. However, this is just plain smart because now you have no reason not to explore Nik’s entire suite of plugins. Did I mention Nik has adopted an “evergreen” policy? This means that once you own the product you’re entitled to any and all future upgrades free of charge.
Now I’ve always been a fan of Nik Software, and like everyone else I was a bit concerned about it’s acquisition by Google. But in my humble opinion this is a game changer. Google and Nik have delivered a solid one-two punch by providing photographers with the best photo editing software at an amazingly affordable price. Apparently, Google is very serious about it’s commitment to photographers and I’m sure their hope is this will help them gain market share as they continue to lure photographers to Google Plus. In a nutshell, I don’t think there’s ever been a more exciting time to be a photography enthusiast.
If you’re looking for a reference book then might I suggest “Plug In with Nik”. I hear the author is a good guy and has an easy going writing style. Plus, there’s a few free presets included.. 😉